I used to believe all the propaganda about Cannabis. A gateway drug that leaves you lazy and unmotivated. Then anxiety hit hard—and nothing brought me relief like Cannabis. It helped me breathe. Helped me feel like me again. But instead of healing, I got hooked on the feeling. I started depending on the plant instead of learning from it because I hadn’t yet discovered what I now know to be true...
Cannabis is not meant to simply be used as an escape. It gives you a glimpse into the version of you that exists beyond fear, beyond anxiety, beyond the stories you’ve been told. But I wasn’t looking for a psychedelic. I was looking for a coping mechanism. For a while, that’s all I let cannabis be for me. Everything changed when I had the sacred privilege of supporting my father through the end of his life with the help of this sacred plant. I had studied cannabis in school and knew the science behind it. I understood the physical, physiological, and therapeutic benefits. But the moment that first dose hit my father, I saw something no textbook could explain. He softened. Became lighter. More connected. Like his soul came online. Cannabis didn’t just ease his pain—it brought him home to himself.
That moment stayed with me. After he passed, I felt a fire in my chest: I wanted others to experience what I had seen and what he had felt. So I went to work in the cannabis industry, determined to help people the way I had watched my father be helped. As I began supporting clients, I started pairing cannabis with self-development practices—breathwork, intention setting, somatic release—and to my surprise, people began having spiritual experiences. Not just symptom relief, but profound breakthroughs. Emotional healing. Soul reconnection. Still, however, something in me was still unresolved.
Years later, in 2019, I had a full-blown Kundalini awakening. It shook me to my core and I realized I still hadn’t fully healed my unconscious patterns with Cannabis. I was still using it at times to avoid the very work I was here to do. So I did the hardest thing: I took a break. In this three months of deep reflection and reconnection, Highly Optimized was born. What started as a personal healing path became a full-spectrum lifestyle brand—one devoted to helping people break free from limitations, reconnect with their purpose, and embody their highest potential—physically, mentally, emotionally, and spiritually. While the mission of Highly Optimized extends far beyond conscious Cannabis use, the plant remains the most effective, efficient, and accessible tool I’ve found for helping people rewire the subconscious mind, unlock their vital body, and awaken their vibrant spirit.
During this time, I developed a 4-step system that now sits at the core of everything I do: Dieta. Intention. Ceremony. Integration. I call it The Highly Optimized Way—a proven path for using cannabis consciously to evolve, expand, and come home to the self. Today, I guide people around the world through transformational experiences like Breathe With Cannabis, the Coach With Cannabis Certification, and self-paced programs like Clarity With Cannabis and Grow With Cannabis—each one helping people move from disconnection to deep embodiment, from survival to soul expression. Because cannabis, when used with intention, is not an escape. It is a mirror and a medicine. A bridge back to who and what we truly are.
This work is about more than the plant—it’s about what becomes possible when we work with it consciously. When we reclaim our connection. When we stop numbing and start listening. Because when we reconnect with ourselves, we unlock the power to create a life of true alignment, purpose, and transformation—one that doesn’t just feel good, but leaves a mark on the world forever. This is what Highly Optimized is all about.
